It was a QUANTUM move in improvement that opened up the gap to allow people just like you and me - who are NOT technically savvy and weren’t born in the matrix, who don’t have a chip planted in our heads, who aren’t engineers or computer science majors and don’t understand that stuff inherently - the opportunity to cut and decrease the time of stress and anxiety and suffering behind the keyboard.

 Now we ONLY have to deal with the stuff that matters, which is getting your message about your product and program out to the marketplace."

I wanted to build something from scratch, primarily to see if I could. I choose to use a product unrelated to my core business as that way I had emotional investment if it failed and content to build the funnel was readily available.